Heritage Action for America has launched a new super PAC to boost conservative candidates in the top battleground states — and they’ve picked their first target: Georgia, where the advocacy group plans to spend $1 million.
Sentinel Action Fund’s first foray into the midterms will be in support of Herschel Walker, the Republican Senate nominee who will face Democratic Sen. Raphael Warnock in November, the group confirmed to POLITICO.
“The left poured hundreds of millions of dollars into a well-oiled political machine focusing on ground game,” Anderson said of Georgia, where Democrats flipped two Senate seats after President Joe Biden won the state in 2020. “We intend to beat them at their own game.”
The super PAC’s initial commitment will include television ad buys, but will primarily go toward outreach to target hundreds of thousands of voters through a “state-of-the-art ground game,” Anderson said.
SAF’s voter outreach will involve door knocking, phone calls, text messages and participation in community events from both full-time field staff and a network of volunteers, Anderson said, which will allow the group to have infrastructure in place for future elections in the Southern swing state.
The Sentinel Action Fund hasn’t yet announced how much it intends to spend this cycle, though Anderson said the group would certainly invest “multiple millions” and is “in the heat of fundraising now.”
The state, long a Republican stronghold but now a highly competitive battleground state, is a top priority for the GOP to take back in 2022 — and for Democrats to defend after narrowly winning the presidential election in 2020 and picking up two GOP-held Senate seats.